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fitra collective


Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul alike.
- John Muir

right now, it's like this.

For us, everything comes back to love, joy, and compassion. Those qualities exist within each of us, and they are something we can be, rather than be like. They cannot be purchased, but can be discovered through careful attention and practice. We thoughtfully select every item we feature because it encourages us to slow down and appreciate the beauty within and around us. We believe this is a power unique to the botanical aromatics that are the heart of our offerings - the same aromatics used universally in the daily practices, rites, and rituals of human beings across time and civilization - and woven into the very acts of lighting incense, burning candles, or applying scent.