fitra is an Arabic term that refers to the innate, primordial disposition (or "nature") of things in the world. It is the part of the human being that intuitively inclines toward the good, the beautiful, and the true.
Fitra Collective is a retail concept space rooted in service and hospitality. We source ethically produced, small batch, handmade goods from artisans around the world.
Our perfumes are completely free of petrochemicals, isolates, and other synthetic ingredients, choosing instead only pure essential oils, CO2s, absolutes, and other natural aromatics derived through traditional perfume-making techniques.