“We really liked the idea of the hands-on aspect of incense and taking people back to the ritualistic aspect of it, in many ways how it was originally used. The whole process of lighting it, blowing it out, watching the embers blow, watching the smoke billow, it’s a sort of peaceful process. It’s a peaceful set of actions. When I light a stick of incense at the end of the day or at the office, it takes me out of the hustle and bustle.”
— Johan Lam, Founder of MAAPS
Listen to the full interview here.