A Golden State of Mind
Our love letter to California, Fitra is general store for all people, in love with all things natural, beautiful, and well-made. Founded in 2017, nestled in the heart of California's Central Valley, we curate a unique selection of handcrafted clothing and accessories, all-natural and botanical body care and fragrances, and a thoughtfully sourced selection of home goods, all ethically crafted in the USA with a focus on Made in California.
California lifestyle goods
all-natural and botanical
Fellow Sierra Nevada backpacking nuts turned accidental perfumers, these fine folks started turning their hiking trips into wild-foraging adventures, steam-distilling the mountain flora into all-natural soaps and fragrances. Our daily morning ritual includes a Chemex full of coffee and a stick of their campfire incense. It's like you're back on the John Muir Trail.
All-Natural Fragrances For Fall
As temperatures continue to drop, as colors shift and the air grows crisp, and all manner of autumnal baked goods and flavored coffee abominations fill our homes and streets, 'tis only fitting that we begin opting for fragrances that compliment the olfactory palette of Fall.
Here's 5 of our current favorites...